unless*

An agency connecting companies and causes in a meaningful way.

Unless

 It’s a conjunction. Also, a word from a favorite bedtime story about compassion and capitalism.

Everyone has a story. We believe there is a mission somewhere inside of each one. When developed and shared, it creates passion in the workplace, buzz in the marketplace and good fortune in the community.

 Our story – helping organizations and individuals create loyalty and legacy through philanthropy.

What is your story?

Unless

An agency (for good)

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WE’RE PARAPHRASING HERE,

but unless people like us care a whole awful lot, nothing is going to get better, it’s not.

So many unimaginable and unprecedented things happened in 2020. Opening the doors at Unless made complete sense.

Darren began his career as a lawyer in 1995 and words like sustainability and corporate responsibility did not exist (neither did monetize and touch base, thankfully). There was public interest and nonprofit. After spending a little time in each, he joined America Online and saw what happens when a company embraces philanthropy. The Helping Hands Initiative partnered with celebrities to use the AOL shopping platform to raise millions of dollars for charity. A few years later, Darren got to implement a corporate giving campaign at Advanta. The KivaB4B program encouraged the company’s small business credit card cardholders to support entrepreneurs around the world by offering a match.

But career only matters until it doesn’t. In 2005, Darren’s second child, Simon, died suddenly and unexpectedly from an undetected heart condition. He and his wife co-founded Simon’s Heart, an organization to prevent sudden cardiac arrest and death in children, teens and young adults. After running it as a volunteer on nights and weekends, Darren became CEO in 2012.

Under Darren’s leadership, Simon’s Heart created a youth heart screening program; authored and advocated for a law to protect students athletes in fourteen states; built a digital registry to promote pediatric heart research; launched a crowdfunding website for distributing AED devices into places where kids learn and play; produced award-winning educational videos and awareness campaigns; introduced a CPR experience using balls and music; and created cause marketing partnerships with companies and collegiate and professional sports teams.

Darren’s purpose is to show that strategic philanthropy can help businesses become more productive, personal lives more meaningful, and communities more prosperous. He attended The Ohio State University, Capital Law and Graduate Center and Arcadia University. He currently teaches at Villanova University.

Let’s find your cause

Our Agency

Unless. It’s a conjunction. It is also a word from our favorite bedtime story, The Lorax. It goes like this – unless someone like you cares a whole awful lot, nothing is going to get better, it’s not. This advice has guided us through life. Now, it inspires us to collaborate with companies to do well by doing good.

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Darren Sudman, CEO

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Let’s cultivate your story
Opinions

Good Works

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Darren brought a unique perspective to my team, and challenged us to think differently. His campaign energized the team, generated additional revenue, and created a renewed sense of purpose for the company.
Rich Trotter, Rosati Ice Owner

Face of philanthropy

Award Winner

  • 2018

  • 2016

Case Studies

Protecting Students

Supporting Veterans