Opportunity

Simon’s Heart needed to reach a critical audience – student athletes and parents – to share lifesaving information about the risks and warning signs of sudden cardiac arrest and death. It is the leading cause of death of student athletes.

Background
Simon’s Heart was founded in memory of a three-month old boy who died suddenly from an undetected heart condition. The organization’s mission is prevent the loss of children, teens and young adults from sudden cardiac arrest.

Connection
Sudden death is an exciting way to win a hockey game. It is a tragic way to lose a teammate. When the Philadelphia Flyers went into sudden death overtime, an automated external defibrillator (AED) was donated to a local youth facility.

Outcome
The AED donations were covered by local media, the program was highlighted by the National Hockey League, and awareness was raised through tens of thousands of media impressions. Almost twenty devices were donated as a result of this campaign.

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Let’s cultivate your story
Opinions

Good Works

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Face of philanthropy

Award Winner

  • 2018

  • 2016

2016 Philadelphia Business Journal

Award Winning Campaigns

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Authentic Partnerships