Simon’s Heart needed to reach a critical audience – student athletes and parents – to share lifesaving information about the risks and warning signs of sudden cardiac arrest and death. It is the leading cause of death of student athletes.
Simon’s Heart was founded in memory of a three-month old boy who died suddenly from an undetected heart condition. The organization’s mission is prevent the loss of children, teens and young adults from sudden cardiac arrest.
Sudden death is an exciting way to win a hockey game. It is a tragic way to lose a teammate. When the Philadelphia Flyers went into sudden death overtime, an automated external defibrillator (AED) was donated to a local youth facility.
The AED donations were covered by local media, the program was highlighted by the National Hockey League, and awareness was raised through tens of thousands of media impressions. Almost twenty devices were donated as a result of this campaign.