Opportunity
Rosati Water Ice needed to generate revenue. The COVID-19 pandemic shut down schools which accounted for 90% of the company’s revenue from August – May. The company was engaged in several efforts to recoup its losses. We proposed a two-prong cause marketing campaign to bring awareness to the brand and supplement income.

Background
Rosati is 107 year-old company owned by a West Point graduate. His son is an Army commander and the warehouse manager is a Purple Heart Marine. There is a deep and authentic connection to veterans. The company employs twenty people.

Connection
The campaign was designed to collect donations and pay it forward. Donations helped the owner keep his promise – no one gets laid off. Everyone is family at Rosati. For every $3 donated, a cup of Rosati Ice was donated to a local veterans’ facility (e.g. hospital, nursing home, VFW).

Outcome
The campaign was covered by two television networks, one radio station and many social influencers. It has raised over $25,000 and is still underway – here.

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Let’s cultivate your story
Opinions

Good Works

Darren and the team from Advanta created a campaign that connected their founder’s story to the mission of Kiva.org. Their small business customers were empowered to support entrepreneurs on the other side of the world. There is nothing more authentic than that.
Premal Shah, Kiva Co-Founder

Face of philanthropy

Award Winner

  • 2018

  • 2016

2016 Philadelphia Business Journal

Award Winning Campaigns

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Authentic Partnerships