Thank you for visiting our site. At Unless, we believe that helping companies be more intentional and authentic with their philanthropy creates a compelling narrative that inspires customers and engages employees. Help begins with knowledge, so we’re thrilled you are here to dig through some data and research.


In early 1970, two authors with very different audiences, agendas and views of the world offered conflicting views about corporate responsibility. Milton Friedman, Nobel Laureate and Economist penned an essay in the New York Times. It was praised in corporate boardrooms around the country. His message was resolute – The Social Responsibility of Business is to Increase its Profits. A year later, Theodor Geisel (aka Dr. Seuss) introduced the world to The Lorax, a make believe creature who spoke out against corporate greed. It captured the minds of children around the country. For decades, the Friedman doctrine dominated the corporate landscape. Today, in large part to Millennials, the Seuss doctrine is changing the landscape in dramatic ways.


Purpose + Business – A Porter Novelli Cone Study
Millennials as Consumers – A 5WPR Report
GenZ + Purpose – A Porter Novelli Cone Study
How Millennials Want to Work and Live – A Gallup Report
Employee Engagement – A Blackbaud Study
What Americans Want from Business – A Just Capital Survey
Measuring Corporate Social Impact – A Deloitte Report


Corporate Responsibility – 73% of consumers believe a company can take actions that both increase profits and improve communities. Edelman Trust Barometer

Company Purpose – 89% of executives believe a strong sense of collective purpose drives employee satisfaction. Harvard Business Review’s The Case for Purpose

Volunteerism at Work – 89% of employees believe that companies with volunteer activities create a better working environment. Deloitte Volunteerism Study

Employee Engagement – 71% of employees feel disconnected from their job, emotionally and behaviorally. Gallup, How Millennials Want to Work and Live

Employee Retention – 60% of employees are open to a new job. Turnover costs the U.S. economy $30.5 billion per year. Gallup, How Millennials Want to Work and Live